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About Lambassador

The Lambassador Initiative is a global project that identifies influential food professionals who are passionate about cooking with Australian lamb. The selected chefs partner with Meat & Livestock Australia on a voluntary basis and work together to raise awareness of Australian Lamb around the world.

Find out more about our Lambassadors and follow them on their journeys to bring the amazing flavours of high-quality, nutritious Australian lamb onto the tables and into the hearts of enthusiastic diners.

Shankar Noguchi

Born 1973, Tokyo, Japan. After studying in the USA, he became the third president of the Indian American Trading Company, founded by his Indian grandfather.

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Haruto Sekizawa

Trained at the renowned Genghis Khan restaurant Sapporo “Shirokuma Sapporo”, and was appointed manager of the Shimbashi branch in 2015.

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Koji Azuma

After training at Akasaka Ishingo Group, he became a head chef at Shimbashi Bifun Azuma 2006 and qualified as a sommelier in 2009, teaching at the wine school Academy du Vin in Ginza.

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Meet the Lambassadors

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